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Digital marketing refers to any marketing efforts that use digital channels to promote a product or service. This can include channels such as search engines, social media, email, mobile apps, and more.

Digital marketing is important because it allows businesses to reach a wider audience, measure the effectiveness of their marketing efforts, and target specific demographics with tailored messaging.

A digital marketing agency may offer a variety of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more.

The digital marketing channels you should use will depend on your specific business goals and target audience. A digital marketing agency can help you determine which channels will be most effective for reaching your goals.

The time it takes to see results from digital marketing will depend on a variety of factors, including the specific tactics being used and the competitiveness of your industry. Some tactics, such as PPC advertising, can yield results relatively quickly, while others, such as SEO, may take several months to start seeing results.